The Polish National Contact Point of Research Programmes of the EU started the information campaign “Strategy for Horizon 2020” in the end of the year 2017 and it will be continued in the following year. This is the initiative of the Polish National Contact Point of Research Programmes of the EU in a cooperation with Regional Contact Points as well as academic and industrial environments. The goal of this campaign is to optimally use the opportunities offered by competitions in Horizon 2020 Framework Programme during the last three years of the program’s duration and to strategically prepare for the 9th Framework Program. As part of the campaign, there are organized various events in a cooperation with the management of the Polish institutions. These meetings are dedicated to increase the participation of Polish universities and industry in Horizon 2020, taking into account the new remuneration principles in Horizon 2020.